Case Study: Petite Keep unlocks heirloom-worthy direct mail growth with PostPilot

Petite Keep drives 15x+ ROAS with PostPilot

Petite Keep, a custom trunk maker, sought to scale their business while maintaining a deep, emotional connection with their customers. They partnered with PostPilot to explore direct mail as a solution to build deeper relationships with VIPs and increase customer lifetime value.

PostPilot implemented a multifaceted direct mail program for Petite Keep, utilizing tactics like automated VIP winback postcards, postcards added to welcome flows, and collaboration announcements. The results were highly successful, with individual campaigns achieving impressive returns on ad spend, including a 15x+ ROAS on holiday mailers, a 7.31x iROAS on winback campaigns, and an 11.1x ROAS on automated handwritten thank-you notes. PostPilot provided Petite Keep with a scalable, heirloom-worthy channel that significantly deepened customer connections and drove substantial revenue.

Petite Keep