Case Study: Peak Saunas drives high-ROAS net-new and repeat revenue with PostPilot

Peak Saunas drives 25x+ ROAS with PostPilot

Peak Saunas, a builder of high-end infrared saunas, faced high customer acquisition costs and intense digital advertising competition. To address this, they partnered with PostPilot to use direct mail for physically reaching potential buyers who had only been engaged digitally.

PostPilot implemented a multi-faceted direct mail strategy using its SiteMatch and MailMatch products to retarget anonymous website visitors and email subscribers. This approach drove significant revenue, with SiteMatch achieving an 18.08x ROAS and all MailMatch campaigns driving over a 25x ROAS. PostPilot's solution gave Peak Saunas the confidence to increase its ad spend, knowing direct mail was working effectively on the backend.

Peak Saunas