Case Study: Orbit Baby Acquires High-AOV Customers with PostPilot

Orbit Baby Uses Postcards to Acquire High-AOV Customers

Orbit Baby, the luxury stroller and car seat brand, wanted to diversify its acquisition strategy beyond online ads while staying disciplined with spend as a bootstrapped, high-AOV business. The team already relied heavily on Klaviyo for email and behavior-driven marketing, but needed a way to reach high-intent prospects who only existed in their email lists.

Using PostPilot’s MailMatch™ technology, Orbit Baby uploaded a nearly 4,000-person high-intent email segment and sent targeted postcards to matched physical addresses. PostPilot helped launch the campaign quickly, and the postcard program delivered a 1600% ROI from recipients and nearly 350% ROI based on coupon tracking, prompting Orbit Baby to plan for more automated direct mail campaigns with PostPilot.

Orbit Baby

Mike Krantz

Director of Marketing and Ecommerce