Case Study: Obvi achieves 1,835% ROI with PostPilot automated postcard campaigns

Obvi Drives Profits with Automated Postcard Campaigns

Obvi, a health and fitness supplement brand, faced significant marketing challenges with rising online ad costs, low email open rates, and ineffective customer retargeting. Their goal was to find a profitable way to reactivate lapsed customers to maximize customer lifetime value. To solve this, they turned to the vendor PostPilot for a direct mail solution.

PostPilot implemented an automated postcard win-back campaign through its concierge service, handling everything from design to execution in just two days. The personalized postcards, featuring a 20% off discount, were sent to approximately 1,100 dormant customers. This effort by PostPilot generated over $20,000 in sales, achieving an impressive 1,835% return on investment and proving to be a highly effective, hands-off channel for driving repeat purchases.

Obvi

Ash Melwani

Co-Founder & CMO