Case Study: Mizzen+Main achieves high-ROAS direct mail growth with PostPilot

Mizzen+Main boosts direct mail ROAS 20x+ with PostPilot

Mizzen+Main, a menswear apparel brand, sought a direct mail partner to integrate with its existing tech stack, including OuterSignal. After trying four other platforms that were inefficient and outdated, the company needed a solution that could handle hyper-personalized mailings at scale and provide real-time performance data.

PostPilot provided its direct mail platform, which integrated seamlessly with Mizzen+Main's Shopify store and other tools like Klaviyo and OuterSignal. This allowed for automated, targeted campaigns. The results were extremely strong, including a campaign built with OuterSignal that achieved a 20x+ ROAS and became the brand's best-performing direct mail campaign ever. Overall, the program saved dozens of hours per month and generated excellent returns across various initiatives.

Mizzen+Main