Case Study: Misook Achieves 3.4x ROAS with PostPilot Cardalogs

Misook - Customer Case Study

Misook, a women's apparel brand, faced the challenge of its lengthy, six-month catalog production process. They needed a faster, more agile acquisition channel to reach new customers. Their agency partner, Roswell NYC, recommended they try PostPilot's direct mail service, specifically its Cardalogs product.

PostPilot implemented a hyper-targeted campaign using its AI-powered lookalike audiences to prospect for new customers. The solution required minimal effort from Misook's team and resulted in a highly impressive 3.42x return on ad spend (ROAS) by selling a slow-moving collection at full price.

Misook

Samantha Rea

Brand Specialist