Case Study: MaryRuth’s drives Shopify and Amazon revenue with PostPilot

MaryRuth’s drives up to 11.1x ROAS with PostPilot

MaryRuth’s, a health and wellness brand, sought to add a new, trackable marketing channel to drive revenue across its omnichannel business, which sells through both Shopify and Amazon. The challenge was to find a way to effectively retarget and retain customers while being able to measure the impact on both sales platforms. They turned to the vendor PostPilot to implement a direct mail solution.

PostPilot implemented a full-service direct mail program for MaryRuth’s, handling strategy, design, and automated campaigns for both retargeting and retention. The solution utilized PostPilot's MailMatch and Halo tracking to drive and measure sales. The results were significant, with campaigns driving up to an 11.1x return on ad spend on Amazon and strong incremental ROAS on Shopify, proving the powerful halo effect of direct mail across multiple sales channels for PostPilot.

MaryRuth’s