Case Study: Made In achieves incremental revenue growth with PostPilot

Made In drives up to 10.29x iROAS with PostPilot

Made In, a premium cookware brand, was seeking a more flexible and data-driven direct mail platform to enhance their retargeting and retention efforts. After evaluating other providers, they chose PostPilot for its deep integration with Klaviyo, easy incrementality testing, and in-house creative team support.

PostPilot implemented automated direct mail campaigns for abandoned cart retargeting, winbacks, and BFCM promotions. The results were incredibly strong, with Made In achieving an 8.35x incremental ROAS on abandoned carts and up to a 10.29x incremental ROAS on automated winbacks. PostPilot's solution provided a highly incremental revenue stream that automated direct mail alongside the brand's other marketing channels.

Made In