Case Study: Longplay Brands boosts lifecycle marketing with PostPilot

Longplay Brands drives 8x+ ROAS with PostPilot

Longplay Brands, a full-service retention and lifecycle marketing agency, partnered with PostPilot to enhance their offerings for DTC brands. Their challenge was that digital channels like email and SMS had a limited reach, leaving many potential and existing customers unconverted. They needed a way to effectively retarget and retain customers that their other owned marketing channels could not.

The solution was implementing PostPilot's direct mail service, including its MailMatch™ product to reach non-buying email subscribers. This allowed Longplay Brands to launch high-ROI direct mail strategies for their clients. The results were significant, with campaigns for clients like Daily Elements and Peacock Alley achieving ROAS upwards of 6x, 7x, and 8x. PostPilot enabled Longplay Brands to successfully drive first purchases, second purchases, and reactivate lapsed customers.

Longplay Brands