Case Study: Lo & Sons drives second purchases with PostPilot

Lo & Sons Leverages Segments Analytics & PostPilot to Drive Second Purchases

Lo & Sons, an apparel brand, wanted to turn one-time buyers into repeat customers and cross-promote products more effectively. The team used PostPilot’s direct mail platform alongside Segments Analytics to identify customers’ most likely second purchases based on first-purchase behavior.

PostPilot helped Lo & Sons run targeted postcard campaigns to two high-intent segments, each featuring the products those shoppers were most likely to buy next. The results were strong: Waverley 2 one-time buyers repurchased the same bag 56% of the time, laptop bag buyers purchased a crossbody bag 64% of the time, and the campaigns generated 7x+ ROI and 10x ROI, respectively.

Lo & Sons

Brittany Tomkiewicz

Marketing Director