Case Study: Laird Superfood Drives Higher Retention and Subscription Reactivation with PostPilot

Laird Superfoods doubles down on direct mail with PostPilot for 15x+ ROAS

Laird Superfood, a health and fitness brand, was looking for a reliable way to re-engage lapsed customers and combat subscription churn, particularly for those who had unsubscribed from email communications. They partnered with PostPilot to leverage direct mail as a solution to this challenge.

Using PostPilot's direct mail service, Laird Superfood implemented targeted postcard campaigns to win back customers. Tactics included sending offers based on cancellation reasons and retargeting high-value purchasers. The results were highly successful, with PostPilot driving multiple campaigns that achieved a 10x and 14x return on ad spend for anti-churn efforts, and even a 15x+ ROAS when targeting customers who had purchased a specific ambassador's bundle.

Laird Superfoods