Case Study: KURU Achieves $2M+ in Revenue with PostPilot Direct Mail

KURU Footwear Notches $2m+ with Full-Funnel Direct Mail

KURU Footwear, the heel-first footwear brand based in Salt Lake City, wanted a new way to acquire customers, warm prospects, and drive more value from its existing base beyond search, shopping, and social. Working with PostPilot, KURU added direct mail to its marketing mix as a full-funnel channel.

PostPilot helped KURU implement automated postcard campaigns using MailMatch for abandoned cart recovery, plus post-purchase, retention, and reactivation mailers integrated with Shopify and Klaviyo. The program drove $2M+ in revenue at 10x+ ROAS, including $500K+ from acquisition/retargeting and $600K+ from retention, with strong conversion rates across campaigns.

KURU

Megan Kolbe

Dir. of Paid Media