Case Study: ATH Organics achieves 400–700% ROI and boosts repeat purchases with PostPilot

How this supplements company is crushing it with postcards

ATH Organics, a Honolulu‑based supplements company founded by Stuart Kam, needed a new channel to drive engagement and revenue as rising Facebook and Google costs squeezed performance. The brand turned to PostPilot’s postcard marketing, leveraging PostPilot’s seamless Shopify integration to segment customers and add direct‑mail touchpoints to their marketing flows.

PostPilot implemented targeted, testable postcard campaigns—reorder reminders, win‑back offers, and event promotions like Black Friday—plus plans for automated abandoned‑cart mailings. The results have been strong: ATH Organics reports typical ROI of 400–700% (and in some cases higher), improved customer reorders and campaign performance through A/B testing, and measurable sales lift from PostPilot’s initiatives.

ATH Organics

Stuart Kam

Founder