Case Study: One Shopify Store Achieves 762% ROI with PostPilot

How One Shopify Store Achieved 762% ROI with Postcard Marketing

Ecommerce Company, a Shopify merchant, wanted to reengage lapsed customers but was skeptical about the relevance and cost of direct mail compared with digital channels. They needed an affordable, no-minimum way to test postcard marketing, so they used PostPilot’s postcard marketing service to run a small, targeted campaign.

Using PostPilot, Ecommerce Company sent 98 personalized 4x6 “We Miss You” postcards (targeting customers who hadn’t purchased in 90 days and had spent over $200), tracking responses with a unique discount code. The campaign produced 13 orders (a 13.26% conversion), cost $98, generated $747.42 in sales, and achieved a 762.67% ROI—demonstrating PostPilot’s easy setup, segmentation, and measurable impact.