Case Study: HexClad drives seven-figure postcard sales with PostPilot

How HexClad Uses PostPilot to Convert Email Subscribers

HexClad, the fast-growing cookware brand, needed a better way to turn its growing list of email subscribers into first-time buyers. Because its flagship cookware set is a high-consideration purchase, HexClad looked for a channel beyond digital ads and email to help warm prospects take the final step. The company worked with PostPilot, using its MailMatch direct mail product to reach email subscribers with physical postcard campaigns.

With PostPilot, HexClad sent targeted postcards to more than 21,000 non-converting email subscribers and also ran a VIP winback campaign for lapsed customers. The MailMatch campaign drove $800,000 in sales during the campaign window, and HexClad’s postcard efforts generated nearly $1.4 million in total sales during a key BFCM period; the VIP winback segment added another $143,900 in revenue. According to the case study, PostPilot helped HexClad double its business in 2022.

HexClad

Sappington

HexClad