Case Study: Dr. Squatch boosts retention and revenue with PostPilot direct mail

How Direct Mail Became an Essential Marketing Channel for Dr. Squatch

Dr. Squatch, the men’s personal care brand known for natural soap and bold marketing, wanted a better way to reach customers beyond email and SMS. The company needed a tangible channel that could improve reach, re-engage lapsed buyers, and fit into its carefully measured growth strategy, so it turned to PostPilot for direct mail.

Using PostPilot’s full-service direct mail platform, Dr. Squatch launched personalized postcard winback campaigns and tested multiple customer segments, including lapsed customers and email subscribers who weren’t opening messages. The results were strong: one campaign produced a 12.66% conversion rate and more than 10x ROAS, while another generated 11x ROAS. PostPilot helped drive hundreds of thousands of dollars in incremental revenue, and direct mail became an essential part of Dr. Squatch’s marketing mix for retention, acquisition, and product launches.

Dr. Squatch

Dejan Rankovic

Vice President of Growth