Case Study: HexClad Scales Incremental Revenue with PostPilot

HexClad drives 7-figure revenue and 20.15x iROAS with PostPilot

HexClad, a cookware brand, faced the challenge of driving more value from its email list to convert new subscribers, re-engage VIPs, and win back one-time buyers. To cut through digital noise, they partnered with PostPilot to test a new channel: programmatic direct mail.

The solution implemented by PostPilot included using their MailMatch service to send targeted postcards and catalogs for retargeting, retention, and eventually cold prospecting. The results were exceptional, with campaigns consistently driving high incremental ROAS, including figures like 10x, 12x, and even a 25x iROAS. This strategy generated millions in incremental revenue, proved through holdout testing, and became a cornerstone of HexClad's marketing strategy, leading them to triple their direct mail program. PostPilot's solution provided a reliable, high-return channel that significantly accelerated HexClad's growth.

HexClad