Case Study: Gozney drives 10x+ ROI in UK BFCM direct mail campaigns with PostPilot

Gozney Fires UK BFCM Wins with Direct Mail

Gozney, the pizza oven brand, worked with PostPilot to strengthen its UK Black Friday/Cyber Monday marketing. Their challenge was cutting through inbox noise and expensive digital ads to re-engage shoppers and keep customers buying again after their initial purchase, especially as engagement naturally dropped over time.

PostPilot helped Gozney run four postcard campaigns in Q4, including checkout-abandonment retargeting for UK almost-buyers and retention mailers with cross-sells and upsells for past customers. The results were strong: all of Gozney’s UK BFCM direct mail campaigns drove over 10x ROI, and three exceeded 15x ROI, proving PostPilot’s direct mail program was a highly effective and profitable channel.

Gozney

Arthur Brunetti

Retention Marketing Manager