Case Study: Good American Achieves 8x+ ROI with PostPilot Direct Mail

Good American Makes the Switch to Full-Funnel Revenue with Direct Mail

GOOD AMERICAN, an apparel brand, came to PostPilot after trying another direct mail vendor and not seeing the incremental revenue they wanted. The team wanted a more powerful, affordable, and less manual direct mail solution to drive repeat purchases from one-time buyers, better target cold prospects, and improve reporting on campaign performance.

PostPilot helped GOOD AMERICAN launch and optimize a full-funnel direct mail program, including RFM-segmented winback A/B tests that were expanded into always-on automations. With PostPilot, the brand’s winback campaigns achieved 8x+ ROI and drove about $1.40 in incremental revenue per postcard send, while also setting the stage for a larger acquisition campaign.

Good American

Caitlin McKenna

Performance Marketing Manager