Case Study: GhostBed achieves higher ROAS and repeat purchases with PostPilot

GhostBed drives 10x+ ROAS retention with PostPilot

GhostBed, a mattress brand, faced the challenge of converting high-intent shoppers and re-engaging past customers to drive repeat purchases in a high-ticket, low-frequency industry. They partnered with PostPilot to implement a direct mail automation solution using their Cardalogs and MailMatch™ features to complement their existing digital strategies.

PostPilot's solution involved a multi-touch retargeting strategy with up to six mailers for potential customers and a long-term retention program with targeted offers for past buyers. This approach allowed GhostBed to reach customers even without mailing addresses and re-engage those who had disengaged from email. The results were significant, with PostPilot's retargeting automations driving a 5x+ ROAS and their retention campaigns achieving a 6x to 10x+ ROAS.

GhostBed