Case Study: Fresh Clean Threads drives 6.35x incremental ROAS with PostPilot

Fresh Clean Threads drives 6.35x incremental ROAS with PostPilot

Fresh Clean Threads, an apparel brand, faced the common e-commerce challenge of declining email effectiveness and sought a new channel to supplement their retention marketing stack. After testing other direct mail platforms like Navistone, they switched to PostPilot in search of vastly better functionality and performance.

PostPilot provided a seamless, modern direct mail experience with superior account management and integrated incrementality testing. The solution included tactics like MailMatch for welcome flows and automated postcards for abandoned checkouts and winbacks. As a result, Fresh Clean Threads saw an incredible rolled-up 6.35x incremental ROAS across their entire program with PostPilot, with many individual campaigns driving even higher returns.

Fresh Clean Threads