Case Study: Four Sigmatic achieves a 57% increase in Whole Foods sales velocity with PostPilot

Four Sigmatic boosts Whole Foods sales velocity by 57% with PostPilot

Four Sigmatic, a functional foods brand with a strong retail presence, was looking for a new way to increase in-store sales velocity at major retailers like Whole Foods. They partnered with PostPilot to use its ShopDrops service, which is designed to help brands improve their retail performance through targeted direct mail.

PostPilot built a geo-targeted lookalike audience of 10,000 prospects near a specific Whole Foods location in Austin, Texas, and sent them a promotional postcard. The results showed a 101% sales lift at that location, which was 57% higher than a comparable store that did not receive the campaign. This successful strategy from PostPilot proved direct mail's effectiveness in driving substantial retail sales increases.

Four Sigmatic