Case Study: Fair Harbor achieves incremental full-funnel growth with PostPilot

Fair Harbor drives 3.43x iROAS with PostPilot

Fair Harbor, a coastal apparel brand, faced challenges with customer retention and ineffective prospecting. Their previous attempts at direct mail through a traditional agency were slow, lacked clear results, and discouraged holdout testing. Seeking a better solution, VP of Marketing Alexa Chryssos turned to the vendor PostPilot to automate their direct mail efforts and reach lapsed customers.

PostPilot implemented a full-funnel direct mail program for Fair Harbor, utilizing its AcquisitionAI for automated prospecting and MailMatch for retargeting. The solution provided clear, real-time results with built-in holdout testing to prove incrementality. This strategy delivered exceptional returns, most notably a 3.43x incremental ROAS on prospecting campaigns. The measurable impact included strong results across retention and retargeting, leading Fair Harbor to reallocate budget into PostPilot as an always-on channel.

Fair Harbor