Case Study: Dr. Brandt achieves 40x ROAS on winback postcards with PostPilot

Dr. Brandt drives nearly 40x ROAS with PostPilot postcards

Dr. Brandt, a skincare brand, faced the challenge of re-engaging its lapsed customers who were no longer reachable or responsive to its online ads and email marketing due to high costs and low open rates. To combat this, the brand partnered with vendor PostPilot to utilize its direct mail service for a more effective touchpoint.

PostPilot implemented a targeted postcard campaign for Dr. Brandt, handling the strategy, design, and tracking. The solution successfully reactivated lapsed VIP customers, achieving a nearly 40x return on ad spend (ROAS) and generating $41,000 in revenue from the campaign. PostPilot also helped the brand run a prospecting campaign that achieved a 2.73x ROAS, proving direct mail's effectiveness for both retention and acquisition.

Dr. Brandt