Case Study: Dossier achieves 12.5x ROAS with PostPilot's scented direct mail

Dossier hits 12.5x ROAS with PostPilot scented postcards

Dossier, a beauty brand selling luxury-inspired fragrances online, faced the fundamental challenge that customers cannot smell a product through a screen, making the digital purchase decision difficult. They partnered with the vendor PostPilot to solve this using its direct mail service, specifically its scent strips.

PostPilot implemented a campaign using scratch-and-sniff postcards mailed to non-buying list subscribers and lapsed customers. The results were highly successful, achieving a remarkable 12.5x blended return on ad spend (ROAS). PostPilot's solution effectively drove both new purchases and repeat business, proving the format itself was a key driver of conversions.

Dossier