Case Study: Toty achieves 5x+ retargeting ROI and 4x+ repeat purchase ROI with PostPilot

Direct Mail Shines in Toty’s Marketing Mix

Toty, a beauty brand specializing in inclusive suncare products, sought to accelerate its ecommerce growth by increasing customer touchpoints. The primary challenges were converting website visitors into first-time purchasers and encouraging repeat purchases from one-time buyers to improve overall marketing ROI. They partnered with PostPilot to add direct mail to their marketing mix.

PostPilot implemented two key solutions using their MailMatch service: retargeting campaigns to win over new leads and automated postcard campaigns to re-engage one-time buyers. This provided a hands-off way to reach customers, especially those not subscribed to email or SMS. The results were highly successful, with the retargeting campaigns delivering an average ROI of over 5x and the second-purchase retention campaigns delivering an average ROI of over 4x for Toty.

Toty

Brandon Amoroso

Toty