Case Study: M&S Meats Boosts Repeat Purchases and Holiday Revenue with PostPilot

Direct Mail Is “Instrumental” in Driving Repeat Purchases for M&S Meats

M&S Meats, an 80-year-old premium jerky brand, needed a better way to cut through crowded inboxes during BFCM while facing high Meta and Google costs and limited team bandwidth. They turned to PostPilot’s done-for-you direct mail platform to add a low-lift retention and retargeting channel, especially for reactivating past gift buyers.

PostPilot helped M&S Meats launch targeted postcard campaigns and automations, including MailMatch, VIP winbacks, and abandoned cart postcards. The program drove a 110% YoY increase in holiday revenue and delivered an average 10x+ ROI across campaigns, with some reactivated customers purchasing full-price products and no discount code.

M&S Meats

Trish Nguyen

Owner