Case Study: T.M. Lewin boosts UK retention and winbacks with PostPilot direct mail

Direct Mail Is a Perfect Fit for T.M. Lewin’s UK Retention Program

T.M. Lewin, an apparel brand, faced diminishing returns from digital advertising channels like Meta and Google. To grow its direct-to-consumer business, the company needed a new and effective way to reach and retain its customer base. The brand partnered with PostPilot to utilize direct mail for its customer retention program.

PostPilot implemented a targeted direct mail strategy using postcards for various customer segments based on RFM parameters. They handled the entire process from design to campaign setup, focusing on winning back everyone from one-time buyers to lapsed VIPs. This solution delivered significant results for T.M. Lewin, with PostPilot's campaigns achieving a minimum of 3x ROI and up to 15x+ ROI across different customer segments, successfully unlocking a new high-performing channel.

T.M.Lewin

Dan Ferris

Finance Director