Case Study: Diane von Furstenberg boosts customer retention with PostPilot

Diane von Furstenberg drives 14.9x ROAS with PostPilot

Diane von Furstenberg (DVF), a legendary apparel brand, needed to drive repeat purchases and improve customer retention. They partnered with PostPilot to launch a direct mail program aimed at re-engaging past customers across various segments.

PostPilot implemented targeted postcard campaigns for DVF, including winback campaigns for one-time and multi-buyer customers, as well as a new strategy to convert retail buyers from partners like Nordstrom and Neiman Marcus into direct DTC purchasers. The results were highly profitable, with the classic retention tactics driving over an 11.9x return on ad spend (ROAS). The retail-to-DTC strategy was also extremely successful, with the Neiman Marcus segment achieving a 14.9x ROAS. PostPilot delivered these high-ROI results by reaching all customers, including those unsubscribed from email.

Diane von Furstenberg