Case Study: CYSM boosts retention and 10X+ ROAS with PostPilot

CYSM Hyper-Personalizes 100+ Direct Mail Campaigns

CYSM, a family-owned U.S.-based DTC women’s shapewear and apparel brand, wanted a better way to boost repeat purchases and offset rising CPC and CAC. Their existing direct mail efforts through outsourced print houses were slow, hard to track, and too generic to support the kind of segmentation and personalization their team needed. They turned to PostPilot and its direct mail platform, integrated with Shopify and Klaviyo, to make campaigns more relevant and measurable.

With PostPilot, CYSM launched 100+ hyper-personalized postcard campaigns across holidays, VIP rewards, back-in-stock alerts, and lifecycle flows. By matching segments from Klaviyo to postcard sends, CYSM made direct mail a core part of its retention strategy and consistently generated 1000%–1500% ROI, with some campaigns reaching even higher performance.

CYSM

Wendy Beas

VP of Marketing