Case Study: Criquet achieves 15x+ ROAS on personalized postcards with PostPilot

Criquet drives 15x+ ROAS on postcards with PostPilot

Criquet, an apparel brand, sought to create more personalized marketing experiences to convert website visitors and drive sales. They partnered with PostPilot, along with Klaviyo and Digioh, to enhance their customer engagement strategy.

PostPilot implemented a direct mail solution using its MailMatch feature to send automated, hyper-personalized postcards. These postcards were dynamically triggered based on segmented audience data from a customer quiz and were sent to recipients who did not convert via email. This strategy delivered exceptional results for Criquet, with each postcard design achieving a return on ad spend of over 15x.

Criquet