Case Study: Cozy Earth drives millions in incremental full-funnel revenue with PostPilot

Cozy Earth cuts catalog lead time from 5–6 months to 5 weeks with PostPilot

Cozy Earth, a luxury home and garden brand, was facing significant inefficiencies with their previous direct mail vendor, particularly with long lead times of up to six months for catalog production and a lack of advanced targeting and real-time data. They partnered with PostPilot to build a more efficient and scalable full-funnel direct mail program to improve acquisition, retargeting, and retention efforts.

Using PostPilot's services, including AcquisitionAI for prospecting and MailMatch for retargeting, Cozy Earth dramatically shortened catalog lead times from months to approximately five weeks. The solution enabled highly segmented and automated campaigns across the customer lifecycle. The results were extraordinarily strong, driving millions in incremental revenue with an incremental ROAS of up to 15.58x on retention mailers and 7.71x on prospecting. PostPilot's platform proved to be a reliable and high-performing marketing pillar for the brand.

Cozy Earth