Case Study: &Collar achieves 6-figure VIP revenue with PostPilot

&Collar Drives 6 Figures Sending Handwritten Cards to VIPs

&Collar is a menswear brand that has built its business on relatable messaging and strong customer connection, but it needed a more reliable way to reach prospects, re-engage lapsed shoppers, and thank VIPs at scale. The company partnered with PostPilot and used its programmatic direct mail tools, including MailMatch and handwritten postcards, to support acquisition, retargeting, and retention.

With PostPilot, &Collar launched cold prospecting postcards, email-based retargeting through MailMatch, and personalized handwritten VIP thank-you cards. The program drove strong measurable results, including 4.9x and 5.8x ROI on cold prospecting, 10x+ ROI on MailMatch campaigns, 7x+ ROI on sunset winback campaigns, and more than $200k in revenue from the thank-you cards alone, with &Collar cards delivering 15x+ ROI and Flight cards 8x ROI.

&Collar

Ben Perkins

Founder