Case Study: Clocks and Colours Retargets and Retains More Customers with PostPilot

Clocks and Colours drives 7x+ ROAS on abandoned cart retargeting with PostPilot

Clocks and Colours, a jewelry brand, partnered with PostPilot to enhance its customer retargeting and retention efforts. The challenge was to more effectively reach shoppers who abandoned their carts and to re-engage past customers who were no longer active or subscribed to email marketing.

Using PostPilot's MailMatch service, the brand implemented automated direct mail campaigns. These included postcards dynamically sent to cart abandoners and one-time buyers from 60-120 days prior. The solution drove significant results, including a 7x return on ad spend (ROAS) on abandoned checkouts and a 15.71x incremental ROAS on winning back one-time buyers. PostPilot's direct mail proved highly effective at plugging funnel leaks and reaching customers inaccessible through digital channels alone.

Clocks and Colours