Case Study: Caden Lane achieves 3.8x ROAS on cold prospecting with PostPilot

Caden Lane Leans Into PostPilot for Cold Prospecting

Caden Lane, the San Antonio-based baby and family apparel brand, wanted a better way to keep filling its customer pipeline with new and expecting parents. Using PostPilot’s direct mail/postcard platform, the team first tested winback campaigns before expanding into cold prospecting to reach moms at just the right moment in pregnancy.

PostPilot helped Caden Lane build a mailing list of 60,000 expecting moms and send a postcard featuring products for a baby’s arrival. The cold prospecting campaign delivered a 3.8x ROAS, far beyond break-even expectations, and convinced the team to make postcard marketing an ongoing part of its acquisition and retention strategy.

Caden Lane

Bryant Jaquez

Chief Marketing Officer