Case Study: Caddis achieves higher first-purchase and repeat revenue with PostPilot

Caddis drives 15.3x incremental ROAS with PostPilot

Caddis, an apparel brand specializing in eyewear, faced the challenge of reaching potential and existing customers effectively due to tougher digital targeting and lower email engagement. They partnered with PostPilot to utilize direct mail as a new marketing channel, specifically employing its SiteMatch and MailMatch services for retargeting and retention.

PostPilot implemented a comprehensive direct mail strategy that included dynamically retargeting anonymous site visitors and cart abandoners, as well as winning back one-time customers and those with specific purchase histories. The results were significant, with PostPilot driving an incredible 15.28x incremental ROAS on cart abandonment campaigns and strong returns across other initiatives, generating major new revenue and increasing customer lifetime value.

Caddis