Case Study: Bread Loaf powers lifecycle marketing wins with PostPilot

Bread Loaf drives 15x+ ROAS with PostPilot

Bread Loaf, an agency working with well-known ecommerce brands, sought a solution to help its clients overcome challenges in digital advertising and customer re-engagement. They partnered with PostPilot to implement a direct mail service as a new, effective pillar in their clients' lifecycle marketing strategies.

PostPilot's solution involved deploying targeted direct mail postcards for various retargeting and retention campaigns. This included dynamically retargeting cart abandoners, re-engaging unsubscribed or unengaged email subscribers, and targeting high-value customer segments with seasonal promotions. The results were significant, with Bread Loaf's clients achieving high returns on ad spend, including a 13.1x ROAS for SheBird, a 15x+ ROAS for Pebby Forevee, and an 8x ROAS for MotoArt Plane Tags, demonstrating direct mail's powerful and measurable impact.

Bread Loaf