Case Study: Bones Coffee achieves 10x+ ROAS with PostPilot

Bones Coffee Sees “Explosive” Results with Postcards

Bones Coffee, a specialty coffee brand, faced the challenge of re-engaging a valuable segment of lapsed customers who had opted out of email and SMS communications. These former repeat buyers were unreachable through digital channels, representing a significant lost opportunity for retention. To solve this, their agency partner, ATTN, turned to the vendor PostPilot and its direct mail service.

PostPilot implemented targeted postcard campaigns using its Klaviyo integration to segment and reach these specific customers. The visually striking mailers successfully recaptured their attention. The results were exceptional, generating nearly $100,000 in sales from over 1,600 orders. The campaigns achieved a remarkable return on ad spend, with one campaign alone delivering a staggering 10x+ ROAS. PostPilot provided Bones Coffee with a highly effective channel to win back customers they had otherwise lost.

Bones Coffee