Case Study: Beardbrand Reaches Lapsed Customers with PostPilot Direct Mail

Beardbrand Wins Back “Unreachable” Customers with Easy, Effective Postcards

Beardbrand, the men’s grooming brand, had built a strong digital presence but struggled with rising online ad costs and unreachable lapsed customers who had unsubscribed from email or stopped engaging. To re-engage these valuable VIP shoppers, Beardbrand turned to PostPilot’s direct mail postcard service.

Using PostPilot’s Campaign Concierge Service, Beardbrand launched personalized winback postcards with unique single-use coupon codes and targeted segments of customers who had purchased multiple times but hadn’t bought in months. The results were impressive: one 1,119-customer segment generated $13,000 in sales for nearly 2500% ROI, while a larger VIP segment produced more than $36,000 in sales at a 2082% ROI.

Beardbrand

Eric Bandholz

Founder and CEO