Case Study: Barker Beds drives first purchases with PostPilot direct mail retargeting

Barker Beds drives 2.95x ROAS with PostPilot

Barker Beds, a dog bed brand, was looking for a more personal way to connect with potential customers and drive first-time purchases. They partnered with PostPilot to explore direct mail retargeting as a solution to re-engage interested shoppers who had not yet converted.

Using PostPilot's SiteMatch and MailMatch services, Barker Beds automatically sent targeted direct mail to anonymous website visitors and their own email subscribers. This strategy delivered strong results, including a 2.95x return on ad spend from retargeting anonymous browsers and up to 10x ROAS from converting non-buying list subscribers and abandoned carts. PostPilot provided Barker Beds with a highly effective retargeting engine that turned interest into sales.

Barker Beds