Case Study: Axe & Sledge boosts retargeting and retention revenue with PostPilot direct mail

Axe & Sledge drives 10x+ ROAS on New Year winbacks with PostPilot

Axe & Sledge, a health and fitness brand, found that the effectiveness of their email and SMS marketing was declining. They needed a new, reliable, and automated marketing channel to retarget and retain customers. They partnered with PostPilot to integrate direct mail into their strategy.

PostPilot implemented automated direct mail flows that worked alongside Axe & Sledge's existing digital campaigns, including welcome series, abandoned cart reminders, and win-back campaigns. The results were significant, with PostPilot driving a return on ad spend (ROAS) ranging from 4.66x to over 10x across various campaigns, effectively creating a new scalable revenue channel for the brand.

Axe & Sledge