Case Study: Ancient Crunch automates retargeting and retention with PostPilot

Ancient Crunch Puts Retargeting + Retention on Autopilot with PostPilot

Ancient Crunch, a food and beverage company, wanted to improve customer retargeting and retention for its MASA brand. The challenge was that a significant portion of their previous buyers and leads were unreachable through email due to unsubscribes, spam filters, or lack of engagement, creating a gap in their marketing funnel.

PostPilot implemented its MailMatch service to automate direct mail campaigns. This included sending postcards to unconverted email subscribers, checkout abandoners, and for win-back campaigns targeting both one-time and multi-buyers. The solution drove significant results, with Return on Ad Spend (ROAS) reaching up to 15x+ for new customer acquisition segments and an 11.3x ROAS for win-back efforts, leading the company to expand the program to a second brand.

Ancient Crunch

Steven Rofrano

Co-Founder and CEO