Case Study: a 9-figure women’s apparel brand achieves 124% stronger prospecting results with PostPilot’s AcquisitionAI

9-figure Women’s Apparel Brand boosts direct mail results by 124% with PostPilot

A major women's apparel brand sought to diversify its customer acquisition channels beyond expensive and risky digital prospecting, particularly for peak sales periods. They partnered with PostPilot to test the effectiveness of its new AcquisitionAI product for prospecting via direct mail, aiming to see if it could outperform lists from a leading third-party data provider.

PostPilot implemented a split test, mailing 60,000 postcards to prospects identified by both the third-party data provider and its own proprietary AcquisitionAI models. The AcquisitionAI-built lists analyzed thousands of customer attributes to find high-value lookalikes. The results showed that the AcquisitionAI models collectively outperformed the data provider's list by 124%, with one specific model achieving a 3.64% conversion rate. PostPilot's solution proved that direct mail prospecting was not only viable but significantly more effective for the brand.