Case Study: VSCO achieves reliable delivery of millions of transactional emails with Postmark

VSCO powers creativity for their users and Postmark powers email for VSCO

VSCO, the photography app and original creator of VSCO Film, depended on email receipts and transactional messages for revenue and user trust. When their first email provider was shut down, missing welcome and receipt emails forced manual lookups and risked customer confidence. VSCO turned to Postmark (Delivery · Open Tracking) for a reliable transactional email solution.

Postmark solved the problem with a quick SMTP swap that had VSCO back up in minutes and an API for refining transactional flows. Using Postmark’s delivery and open-tracking tools, VSCO now monitors bounces, spam flags, and ISP blocks, sends millions of emails per month, has avoided outage impacts for almost four years, and dramatically reduced manual resends while improving deliverability and user experience.

VSCO

Joel Flory

CEO