Case Study: Blue Cat Reports reduces churn with Postmark

Blue Cat Reports uses Postmark to keep customers engaged and reduce churn

Blue Cat Reports, which provides reporting tools for Trello, was facing churn because customers liked the insights but didn’t regularly return to their dashboards to see them. The team needed a better way to keep users engaged and help them experience the full value of the product, so they turned to Postmark for email delivery.

Using Postmark, Blue Cat Reports implemented daily digest emails that send progress reports and charts directly to customers’ inboxes. The solution was simple—embedding dashboard screenshots in custom emails—and it had a major impact: churn dropped from sometimes double-digit rates to well below 5%. Blue Cat Reports also relied on Postmark as a long-time, reliable email partner.

Blue Cat Reports

Robin Warren

Chief Executive Officer