Case Study: Paddle reduces time to first call by 50% with Postman

Paddle reduces time to first call by 50% with Postman

Paddle, the merchant of record platform for SaaS, mobile app, and digital product companies, needed to improve its developer experience as its business evolved beyond the original Paddle Classic product. Its teams were using different tools and inconsistent API approaches, public documentation was hard to navigate, and onboarding customers and internal teams was slower than it should be.

Using the Postman API Platform and Postman API Network, Paddle rebuilt its API experience around API-first workflows, shared workspaces, collections, Run in Postman buttons, and MCP support. With Postman, Paddle cut time to first call by 50%, increased API discoverability 4x, improved sales-cycle efficiency, and reduced onboarding from days to hours, while also boosting forks by more than 50%.

Paddle

Kieran Mountford

Head of Engineering, Experience