Case Study: HubSpot increases API calls by 104% with Postman

A Postman Case Study

HubSpot increases API calls by 104% in 6 months with a Postman Public Workspace

HubSpot, a customer platform provider, faced the challenge of driving API adoption by improving the developer experience. Their Developer Relations team needed to create a more seamless onboarding process, provide enriched technical content and up-to-date interactive APIs, and help developers navigate their expansive range of tools and services.

Using the Postman API Platform and its public workspace feature, HubSpot provided a central source of truth for its APIs. The solution included GitHub-integrated, up-to-date collections, simplified authentication, and strategic organization of API groups. As a result, Postman helped HubSpot expedite onboarding, enhance collaboration, and reduce the time to first call. Most notably, the total number of API calls made through Postman increased by 104% in just six months.

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