Case Study: The Brick House Bakery boosts attention and sales with PosterMyWall digital signage

The Brick House Bakery boosts sales with PosterMyWall's digital signage, including a $9.99 pie special hit

The Brick House Bakery, a local bakery in Cobleskill, NY, faced the challenge of attracting customer attention and standing out from competitors. They partnered with vendor PosterMyWall, using its digital signage templates and stock image library via the Raydiant platform, to create dynamic menu and promotional displays.

The solution involved implementing seven digital signage screens designed with PosterMyWall to showcase menus and seasonal specials. This strategy significantly increased visibility, with Vincent Zaba, the owner, reporting that the bright screens prevent people from driving past unnoticed. The impactful use of video content, like a pie promotion, directly led to successful sales, and graphics repurposed for social media garnered hundreds of views, demonstrating the campaign's effectiveness for PosterMyWall's client.

The Brick House Bakery