Case Study: Victorian Plumbing speeds up ecommerce checkout with Postcoder

Victorian Plumbing speeds up their ecommerce checkout with Postcoder

Victorian Plumbing, the UK's largest online bathroom retailer, needed to optimize their ecommerce checkout process to reduce user frustration and cart abandonment. Their challenge was to make entering a delivery address faster and more accurate for customers, thereby speeding up the entire conversion journey. They turned to the vendor Postcoder for an address lookup solution to integrate into their website.

Postcoder was implemented to allow users to enter just their postcode and then select their full address from a list. This solution significantly sped up the checkout phase and drastically reduced data entry errors for Victorian Plumbing. The use of Postcoder led to a more efficient user experience, contributing to faster conversions and supporting the company's forecast for continued growth and turnover.

Victorian Plumbing

Alex Woods

Digital Marketing Executive