Case Study: eSalon achieves a 13% conversion lift with Postclick

Postclick helps eSalon attain a 13% lift in conversion rate and 60% reduction in bounce rate

eSalon, a beauty e-commerce brand based in El Segundo, California, was investing heavily in performance marketing but lacked the tools, resources, and expertise to scale its post-click landing page experiences in-house. As its ad spend grew across Google and Facebook and the company expanded with new brands and international markets, it needed a better way to personalize landing pages and improve the ad-to-page experience. Postclick stepped in to help.

Postclick created personalized post-click landing page experiences for eSalon and integrated with its internal processes and analytics. The results were strong: eSalon saw a 13% increase in conversion rate, a 52% increase in top-of-page rate, a 1.25-point lift in Google Ads Quality Score, and a 60% reduction in bounce rate for Google Ads. In one VWO test, the Postclick variant drove a 55% increase in conversion rate, helping eSalon improve ROAS and scale campaigns more efficiently.

eSalon‌

Graham Jones

Chief Executive Officer